Rediscovering the Small Web

published on 2022/10/31

Most websites today are built like commercial products by professionals and marketers, optimised to draw the largest audience, generate engagement and 'convert'. But there is also a smaller, less-visible web designed by regular people to simply to share their interests and hobbies with the world. A web that is unpolished, often quirky but often also fun, creative and interesting.


A wonderful essay. I especially love this passage about the web as a creative space

A painter wouldn’t add more red to her painting or change the composition because market data showed that people liked it better. It’s her creative vision; some people might like it, others might not. But it is her creation, with her own rules. The question of "performance" is simply irrelevant. It's the same thing with the small web.