The three areas Google Search is falling behind

published on 2022/04/14

Remember Google's past innovations, like blending Images, Videos, and Maps onto the same page?! Now we’re lucky if we can find a pancake recipe without wading through 7 ads and 3 pages of storytime first.

Where else is Google starting to fall behind, and how could competitors chip away at its edge? Human evaluation of search quality is one of our flagship use cases at Surge, so let’s dive into three key Search verticals — Programming, Cooking, and Travel — and find out.

This is an interesting analysis by Surge showing the areas in which Google Search is falling behind its competitors