An interesting thought on technology ROI

published on 2022/04/28

Technical leaders need better tools for communicating the value of technology, and especially technology innovation. This is not a trivial task—and the point of this post is that the most commonly-used tool for communicating value like Return on Investment (ROI) is deeply broken.

Instead of using ROI, I argue that we should actually be arguing for technology innovation by making the case for how it will break the existing ROI model. This approach is a much higher bar, but especially as the internet-wave of technologies are hitting maturity, its necessary to become increasingly discerning—skeptical, even—of overly simplistic, ROI-based arguments for technology investment.